Our Food, Your Questions

Client: McDonald's Canada // Agency: Tribal Worldwide  //   Date: 2012–2017

 

From 2012–2017 I wrote thousands (yes, thousands) of answers to real consumer questions on the Our Food, Your Questions site.

I also managed the campaign’s reporting, tag-teamed with the client on messaging for new products and processes, and worked with our design and UX teams to improve the site's functionality.

Tribal DDB’s awards haul for the project included Cannes Lions (Gold, Silver, two Bronze), five Webbys, and Strategy's Digital Agency of the Year 2012 & 2013.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google