Our Food, Your Questions
Client: McDonald's Canada // Agency: Tribal Worldwide // Date: 2012–2017
From 2012–2017 I wrote thousands (yes, thousands) of answers to real consumer questions on the Our Food, Your Questions site.
I also managed the campaign’s reporting, tag-teamed with the client on messaging for new products and processes, and worked with our design and UX teams to improve the site's functionality.
Tribal DDB’s awards haul for the project included Cannes Lions (Gold, Silver, two Bronze), five Webbys, and Strategy's Digital Agency of the Year 2012 & 2013.