Our Food, Your Questions

Client: McDonald's Canada // Agency: Tribal Worldwide  //   Date: 2012–


Since 2012 I’ve written thousands (yes, thousands) of answers to real consumer questions on the Our Food, Your Questions site.

These days I manage the campaign’s reporting, tag-team with the client on messaging for new products and processes, and have been working with our design and UX teams to improve the site's functionality.

Tribal DDB’s awards haul for the project included Cannes Lions (Gold, Silver, two Bronze), five Webbys, and Strategy's Digital Agency of the Year 2012 & 2013.