Ronald McDonald House Olympic Kids

Client: McDonald’s Canada  // Agency: Tribal Worldwide  //  Date: 2016

McDonald’s Canada gave five Ronald McDonald House alumni the experience of a lifetime: a trip to the 2016 Olympics in Rio. We introduced the kids through home videos in advance of their trip.

It was my job to turn their parents into multimedia journalists. I created a package of detailed shot lists, tailored lists of questions, and tips for getting natural performances out of their children.

The result: five stories showcasing the distinct personalities of five very deserving kids.