Ronald McDonald House Olympic Kids
Client: McDonald’s Canada // Agency: Tribal Worldwide // Date: 2016
McDonald’s Canada gave five Ronald McDonald House alumni the experience of a lifetime: a trip to the 2016 Olympics in Rio. We introduced the kids through home videos in advance of their trip.
It was my job to turn their parents into multimedia journalists. I created a package of detailed shot lists, tailored lists of questions, and tips for getting natural performances out of their children.
The result: five stories showcasing the distinct personalities of five very deserving kids.