As the authority on all things movies, we wanted to give our guests a leg up on their 2020 Oscar predictions. We explained five categories and represented all the frontrunners — without picking our favourites.
Cineplex's regular Flashback Film series brings recent(ish) mainstream classics back to theatres.
But why this movie? Why see it in a theatre?
To answer those questions and get more butts in seats, we leveraged context. We set the film up with context for the era in which it was created, and then focused on its importance within the context of film history.
We had been promoting our Saturday morning $2.99 movies with rapid-fire trivia spots that weren't connecting with finicky kids and distracted parents.
Our new approach was to connect with parents first: drill down into a single fact about the movie, and drive home the value of seeing it together with their kids (in the theatre, of course).