CIL Paints: Colour Outside the Headlines

Client: CIL // Agency: Tribal Worldwide and TracyLocke // Date: 2013

To increase CIL sales at Home Depot, we wanted consumers to think about colour in the context of everyday life. We tied colour to the day’s science, tech, and lifestyle news in blog articles and social posts.

Facebook fans increased by 68% during the campaign period, and traffic to the CIL blog more than doubled. We picked up silver at Strategy’s 2014 Shopper Innovation Awards, that year’s top honour in the Partnering category. 

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google