I joined ad agency Tribal DDB in 2012 to write on the McDonald's Canada "Our Food, Your Questions" campaign, which evolved into a social strategy and community management role for the brand. I've also written digital content for a long list of Tribal clients including Canadian Tire Financial Services, CIL Paints, and General Mills.
My first passion is comedy, which I've covered as a journalist for over 15 years. I ran the comedy news site Third Beat Magazine, and took my love of late night tv to the next level when I co-authored Bears & Balls: The Colbert Report A-Z in 2014. My media appearances include CBC Radio's LOL and DNTO, NPR's Radio Times, and Global Morning Winnipeg.
On the creative side of comedy, I wrote Daily Show-style content for the adult program Naked News; created the stage show Fake News Fangirl; and wrote/produced/edited the comedy short The Producers 2: The Campaigners. My smartypants tweets have received nods from CBC, the Toronto Sun, Bustle, and Comedy Central's @Midnight. I perform improv, clown, and storytelling around Toronto.