Hi, I’m Sharilyn.

I put words together & solve problems.


You may know me as the publisher of Third Beat Magazine, as the former comedy reporter for Uptown Magazine, from my radio and podcast appearances, or just “around”.


Peruse some of my tangible work on this site, or contact me to learn more about my adventures in project coordination and support.

Journalism

Since 2008 I’ve run the popular comedy news site Third Beat Magazine, and prior to that served as the comedy reporter for Winnipeg’s Uptown Magazine. I also hosted the radio show Laugh Tracks for three seasons on CJUM in Winnipeg, been a contributor to CBC Radio’s national comedy program Laugh Out Loud, and written for The Apiary and the Winnipeg Free Press.


Uptown Magazine

Coming soon

Copywriting

Past work includes: press releases • marketing materials • fundraising presentations • annual reports • media sales proposals • membership newsletters • e-mail blasts • ad copy



More coming shortly!

Resume

Skills


WRITING & COMMUNICATIONS

  • Communications consultant for multiple arts-related events/organizations.
  • Developed engaging and informative materials for nonprofit’s member base, incl. print ads, annual reports, web content, press releases, emails.
  • Founder of Third Beat Magazine (www.Third-Beat.com); coverage cited by the Toronto Star, Time, Vanity Fair, New York Times, and more.
  • Created new standard messaging for Ontario Government (ServiceOntario) correspondence.
  • Developed attention-grabbing promo voiceover copy for major tv and radio stations, and personality-driven news and entertainment copy for online & pay-per-view tv program.
  • Post-secondary education in journalism, and trained in comedic writing by writers of The Daily Show, The Colbert Report, and Saturday Night Live.

ARTS/COMMUNITY

  • Active on the Board and Committee levels for non-profit arts groups since 2001.
  • Active volunteer in the arts since 1996.

TECHNICAL

  • Implemented new email marketing software for non-profit’s membership base (5000 members and 12000 program participants).
  • Teacher/consultant for beginner WordPress users.
  • Expert level skills in Microsoft Office suite (Outlook, Word, Excel, PowerPoint, Publisher).
    Programs: Adobe Creative Suite, Filemaker, FTP, QuarkXPress, & more.
  • Mac & Windows proficiency.

MARKETING & PROJECT ADMIN

  • Coordinated production and distribution of marketing materials for national retail chain, working closely with designers, media buyers, and media sales representatives.
  • Board representative on Marketing and Special Events committees for arts venue.
  • Main administrative coordinator for non-profit’s annual fundraiser, generating revenue of $1 million.
  • Managed social media for major entertainment industry awards and festival, increasing Twitter followers by 26% within two weeks of 2011 event.
  • High-level executive and board support, including managing calendars, booking travel, taking minutes, and accounts payable/receivable.

EDUCATION & TRAINING


Journalism – Print (diploma)
Niagara College – 1999

Media Buying Certificate
Advertising Association of Winnipeg – 2003

Writing for The Daily Show
People’s Improv Theatre, New York – 2008
(J.R. Havlan, Writer, The Daily Show)

Writing for The Colbert Report
People’s Improv Theatre, New York – 2008
(Tom Purcell, Exec. Producer, The Colbert Report)

Writing (Sketch & Television)
Various (Second City Toronto, FilmLab, Impatient Theatre Co.) – 2008-2010

Various social media, WordPress, and SEO workshops (Social Media Week and Podcamp Toronto)

Experience


BOARDS & COMMITTEES

Chair, Communications Committee
Canadian Comedy Awards & Festival [2012]

Communications Committee
Canadian Comedy Awards & Festival [2011]

Organizing Committee/Communications
Toronto Improv Festival [2011]

Board Member
Osborne Village Cultural Centre, Winnipeg [2007]

Board Member and Marketing / Special Events Committees
West End Cultural Centre, Winnipeg [2001-2005]

WORK HISTORY

Writer
Ontario Public Service [Contract - Jan. - Mar. 2012]

Editor/Publisher
Third-Beat.com
[2008 – present]

Staff Writer
Naked News
[2010 – position eliminated]

Project Coordinator
EMA Partners Toronto
[Contract x2 - 2009; 2010–2011]

Communications Coordinator
RGD Ontario
[2008 – position eliminated]

Special Projects Coordinator
Rady JCC
[2005-2007]

Writer, Producer & Host, Laugh Tracks
CJUM-FM Winnipeg
[2005-2007]

Entertainment Reporter
Uptown Magazine
[1999 – 2007]

Promotions Assistant
Corus Radio Winnipeg
[Contract – 2004]

Sales Promotions Assistant
TMG (A joint venture of CTV/GlobalTV)
[2001-2004]

Marketing Assistant
Ben Moss Jewellers
[2001]

Client Services Representative
Kenna Marketing
[1999-2001]

Arts & Entertainment Editor
The Uniter
[1995-1996]

Contact